RFRivalFrame
Sample deliverable

See how the research is structured.

This demonstration shows the format and decision logic of a RivalFrame competitor brief. It is not presented as paid client work or a fabricated case study.

Demonstration only. A paid report uses the client’s actual category, named competitor set and source links captured during that engagement.

RivalFrame / Competitor Intelligence Brief

Competitive landscape snapshot

Decision question: How can a fast-moving B2B product sharpen its market position in a crowded category?

5competitors selected
4decision dimensions
3prioritized actions

1. Executive read

RivalFrame separates broad category claims from the narrower job each product is asking the buyer to associate with it.

2. What the brief maps

DimensionEvidence questionDecision use
PositioningWhat category and buyer job does each competitor publicly claim?Find crowded vs ownable language.
PricingWhat is visible about plans and packaging?Understand buying friction and anchors.
Product wedgeWhich workflow actually carries the promise?Separate noise from real differences.
Buyer painWhich recurring problems appear publicly?Prioritize product and messaging opportunities.

3. Evidence policy

Paid briefs source-link material claims, record when time-sensitive evidence was checked, and separate facts, estimates, interpretation and recommendations.

4. Recommended moves

  1. Narrow category language around the highest-value job.
  2. Put proof next to the promise.
  3. Use repeated competitor friction as strategic input.
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